About Us

The Canon Way

The Canon Way reflects our core values: Truth – We offer honest, transparent services, keeping your best interests at heart; Value – We ensure our services contribute tangibly to your business growth and sustainability; Innovation – We leverage cutting-edge tech solutions to elevate your business

Our Story

Loosely Canon began its journey in April 2021. Originally a modest side venture aimed at augmenting investable income and reducing tax liabilities, its primary focus was Salesforce Consulting. However, the potential for growth quickly became apparent as clients began to recognize the value and quality of our services.

One of our earliest clients, impressed by our commitment to deliver top-tier solutions, became a reference that brought in even more clients. Striking a balance between other professional commitments and the burgeoning business was challenging, but when unexpected circumstances shifted the scales, Loosely Canon took center stage.

In the face of these changes, we noticed recurring challenges facing many businesses – the issue of poorly implemented products, particularly sales dialers. Determined to create a superior solution, we built Canon Connect. This bespoke business phone system was designed to meet the needs of any business more effectively and efficiently than existing market offerings.

For five grueling yet rewarding months, we juggled full-time commitments, served our clients, and built an application that we believed in. This period of growth and development cemented our love for the work we do. Building systems, implementing them for others, and fostering teams was not just our job – it became our passion.

Today, Loosely Canon stands as a testament to dedication, resilience, and innovation. We empower businesses with top-tier consulting services and cutting-edge technology solutions, all backed by a deep-rooted understanding of data. Our operations are guided by ‘The Canon Way,’ a commitment to truth, value, and innovation that underpins every decision and strategy. It’s not just about what we do, but how we do it – with integrity, transparency, and a relentless focus on adding tangible value to your growth trajectory.

Welcome to Loosely Canon – where technology meets integrity, and your business story is at the center of everything we do.

Our Team

Jared Headshot

Jared Simpson